I INVENT.

I PITCHED A DEATH METAL CONCEPT
FOR GEVALIA COFFEE.

I DESIGN LOGOS.

I MADE A MAGAZINE.

PLEASE DON'T BE BORING.

I DESIGN & BUILD WEBSITES.

I MAKE ROCK POSTERS.

I MAKE ROCK VIDEOS.

PROUD OF YOU!

AMERICAN ILLUSTRATION 30

I DESIGN
MOBILE APPS.

I MAKE TV COMMERCIALS.

I MAKE LETTERPRESSED BOOKS.

I DESIGN & BUILD AMPLIFIERS WITH A SCIENTIST.

I PLAY IN FOUR BANDS THAT DON'T SUCK.


about

Johnathan Swafford’s multidisciplinary work extends the mediums of motion, graphic, and digital arts.

Johnathan’s work has been recognized by American Illustration 30, SXSW, How Magazine’s International Design Annual, and the American Advertising Federation.

Johnathan holds an MFA in Design from the School of Visual Arts and a BFA in Design from the University of Akron Myers School of Art. Johnathan has also served as an adjunct Professor at Purchase college where he has taught digital and interactive design.

clients

Saatchi, DraftFCB, BBH, Toyota, Lucky Brand Jeans, Novartis, Eli Lilly, E*TRADE, Comcast, Yahoo, Jazz @ Lincoln Center, DKMS Americas, U.S. Air Force Reserve, The J.M. Smucker Co., GE, Esopus Magazine, Aqualamb Records, Spectacular Amplification, National City Corporation

Making it happen.

Inventing things for a while now.

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E*TRADE Icon :30

People come to E*trade to trade stocks, but the company also offers of wide array of great financial tools. To help awareness, these spots were created using the brand's product iconography and a simple animation approach to highlight the vast number of seamless products and services. Concept, Design & Creative Direction with the internal creative team and My Active Driveway.

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Alliance Skateboard CO. / Branding and Design

Utilizing military propagandist imagery and a DIY attitude in the face of corporate behemoths, this brand was created to give skate punks everywhere a battle cry: This is your war! Concept, Design & Creative Direction.

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Contraption Magazine

There are some innately creative individuals who for some unknown reason (even to them) tap into that pure artistic vision and create wonderful works of raw creativity. These people usually have little or no formal training and have no interest in the academic or professional art forums. They create to create. It is that act of pure artistic vision that we hope to celebrate and facilitate in each issue of the magazine called Contraption. Download the Magazine HERE. Concept, Design, Publisher & Editor in Chief.

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Gevalia Coffee / Social Interaction Pitch Concepts

Swedish Coffee maker Gevalia needed to update the perception of a stodgy mail-order coffee maker. What better way to help create brand awareness than cool social interactions with youthful groups of drinkers to get amped on. Concepts working with Louise Pretorius and Draft FCB.

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HHR / Taking Drugs to Make Music to Sell Cars to.

Human Highlight Reel's vinyl package of 300 limited edition white vinyl for the release Taking Drugs to Make Music to Sell Cars to. Buy the record HERE. Concept and Design.

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Johnnys Homemade / Identity

Chicago barman Johnny Costello creates the best cocktail onions and wanted an identity that reflected the small batch quality and homemade attributes. Concept, Illustration & Design.

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Sessions

Identity for hands on Audio Recording seminars in real studios.Concept, Illustration & Design.

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Norton Tool & Die / Identity

Identity for Machine Shop. Concept & Design

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Hatchbox / Identity

Identity for Startup Incubator. Concept & Design.

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Go Green / Website

Website design for electric livery car service Go Green. Concept & Design working with Saatchi NY.

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Blimp City Brewery / Packaging and Branding

Poster and packaging design for small batch microbrewery based in Akron Ohio.Concept & Design.

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The Awakening / Interactive Non-linear Story

An interactive non-linear story that traverses a moody and melancholy world of dreams and visions. Experience the journey HERE. Concept, Illustration, Design & Build.

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Brushfire

Website design for social giving company. Concept & Design.

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Famous Class / Website

Brooklyn indy label Famous Class needed an easy to update website to showcase their awesome collection of music, art and video content as well as an online store. Check out the website HERE and get your hands on the LAMC 7 inch series. Concept, Design & Build

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Maker Studios Website

Strategy and UX design for Maker Studios: Resulting in a website that is device agnostic, informative, fresh, bold and accessible.TAKE A LOOK HERE! UX / Strategy / Direction

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Deaths Artist Book

Hand bound artist book. 5" X 3.75" X .5"

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Black Black Black / Night Moves Video

Somehow the members of Brooklyn Death Rock band Black Black Black cast a spell that let them travel back to 1976 and made the original members of AC/DC perform their song Night Moves. This is the official video. Concept & Editing

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Black Black Black / Redeath

Seven-eyed goats, alters, cults, and other dark visions were the inspiration for video. Concept & Editing

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VP / I Hate Grass

Using found propaganda footage from the 60s, Brooklyn's garage rockers Vagina Panther were able to get their message to the masses. Concept and editing.

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VP / Eye Of Inez

Using found propaganda footage from the 60s, Brooklyn's garage rockers Vagina Panther were able to convey their stance on underage drinking. Concept and editing.

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VP / Pressure Check

1 16mm film camera, 1 fluorescent lightbulb, and a seedy massage parlor = the Pressure Check video for Brooklyn's garage rockers Vagina Panther.Concept and editing.

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Aqualamb Records

Started with fellow designer and musician, Eric Palmerlee of Descender, Aqualamb is a record label imprint that releases music in book, vinyl & digital forms. Buy the labels releases HERE and check out the write up on Very Short List.

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HILO / Never Forget to Breath Album Cover

Illustration and Design for Hilo's Never Forget to Breath LP.

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Moondog / Website

Website design and illustration for boutique editing house.

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Towering

Motion art experience for the group art exhibition Towering, commemorating the inspiration of the World Trade Center. View it HERE. Illustration & Animation.

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ETRADE / Mobile Pro Iphone App

An extensive mobile investment & trading app that brings together design and utility into a robust platform. One of the top downloaded finance apps. Concept and Design with Etrade's internal creative team.

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Toyota Personalities Spot

This spot was created to show the multiple personalities of the Toyota Rav 4. Concept and treatments working with Saatchi NY.

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Lucky Brand Jeans / Website

Design and Illustrations for Lucky Brand Jeans website homepage features. One of the highlights was working with Sir Peter Blake on one project. (He's that dude that did the SGT Peppers cover). Concept and Design working with Moondog.

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Novartis / Gilenya

Working on the pitch team that initially won the client and then signing on as digital Co-Creative director. We successfully launched Novartis's new MS Drug Gilenya crereating an online presence and developing a series of social and interactive programs that promoted the drug's efficacy and helped users stay on drug all while working within the tight restrictive confines of a big pharma account. Creative Direction and Design working with DraftFCB.

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Lilly / Stratterra

Strattera is a non-stimulant ADHD drug. Because the initial side effects and the results are not immediately seen as with stimulant prescriptions, users were dropping off the program before the time needed for the drug to work. To help, we created an interactive reward based game-like program that motivated and encouraged patients to stay on track. Creative Direction and Design working with DraftFCB.

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Bicycle Boys / The Little Guy Doesn't Stand A Chance.

Using the Norman Rockwell painting "Freedom of Speech" as the starting point, and referencing hand drawn egyptian alphabet from an ancient sign painter's book from 1920s. Concept and Design.

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Etrade Website & Interactive Collateral

Working closely with E*trade's internal creative team and CMO for over three years proved to be a rewarding experience resulting in award winning, customer approved interactive websites and mobile applications. Concept, Strategy and Design.

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Hand Letterpressed Wedding Invite Book

Making 150 hand bound hand letterpressed books on a Vandercook SP-15 was most likely one of the most intense projects and the bestest wedding invite ever. Concept, Design, Illustration and Build

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Spectacular Amp Works

The latest project with pal Dickie Grote is building handmade custom guitar amplifiers and effect pedals that utilize science and design to make it sound, well Spectacular. Concept, Branding and Industrial Design

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Hilo / This is the Destroyer Album Cover

Design for Hilo's Never Forget to Breath LP.

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